Philippine Coffee Kiosks Series: Introduction

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I’ve decided to start a series called “Philippine coffee kiosks.” By the title alone, you should be able to guess what it’s about.

For clarity’s sake, “kiosks” are stalls that pop up smack in the middle of public areas, usually mall corridors. They are normally not independent businesses, but instead are franchise options.

Franchising is often spoken of as a great way to learn about running a business. It is attractive to small investors especially because, for fees that are usually smaller than what’s needed to start up your own brand, you can already set up a money-making venture. You can even start it up with partners, and in that way get to know the ins and outs of managing a business with other people!

So, if you’re a dedicated coffee lover based in the Philippines, and want to earn from your passion for coffee, why not invest in a kiosk?

I want to write about how to buy and set up a coffee franchise in the Philippines, but that would have to be at a later time. For now, I’d like to do reviews about the different coffee franchises already out in the local market, and what we can expect from them.

But before I post my first review, I wish to address the question of why a small blogger would want to write about coffee kiosks…instead of, say, larger and more established boutiques.

I can understand the confusion. I want more people to read my blog, and brands like Starbucks, Seattle’s Best, Gloria Jean’s, etc, are more familiar names, so people are more likely to want to read about them.

Moreover, people who know me well, know I don’t even like blended coffee much (with a few exceptions, which I’ll get into in another post)…and most coffee kiosks sell nothing BUT cold, blended coffee! I’m very much a piping hot, black coffee person, so why even bother with kiosks?

The simple reason is: I like what coffee kiosks are doing. Which, off the top of my head, are the following things:

1. providing cheaper alternatives to expensive coffee from multinational labels, thereby making coffee accessible to more people;

2. providing business options to entrepreneurs, especially entrepreneurs who love coffee (there’s always room in the market for you wonderful people!); and

3. supporting coffee farmers in the country, as local beans are a ready ingredient for new shops.

I think kiosks need a bigger place in cyberspace, and I’m happy to provide it to them – as an independent consumer, who is – and i wish to emphasize this – NOT PAID or compensated in any way for my reviews.

Now that’s been said, the first review for the “Philippine coffee kiosks” series will be posted soon 🙂

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